We fix first calls
for the deathcare profession. 

Dead Ringers takes you from frustrated to five star.

We specialize in analyzing first calls for the deathcare profession:
funeral homes, cemeteries, crematories, suppliers and pet-related businesses.

Our Products

Each of our products includes recordings of every call made to your business, a Dead Ringer Analysis Report for each call, and a Summary Report for each location called. Our packages also come with optional Focused Shopping, which means that you can specify what kind of questions we ask to better target your business. You can also specify days and times for us to complete our calls.

Location Packages
from 999.00

The Location Package is our simplest option. You tell us how many locations you have, and we provide a standard 5 calls to each location. It's simple, yet effective!

# of Locations:
Add To Cart
Call Packages
from 1,999.00

The Call Package is our more flexible option. You can purchase as many calls as you need (sold in increments of 10) and divide them between as many locations as you need to.

# of Calls:
Add To Cart
Monthly Maintenance
from 799.00

One-and-done is not for everyone. With our Monthly Maintenance package, you receive all the value of our Call and Location Packages, over and over again! This package includes 5, 10 or 20 mystery phone shopping calls to your business every month, recordings of every call, a Dead Ringers Analysis Report for every call, and an overall Summary Report that highlights areas where your business needs improvement. These items are delivered at the end of every month, allowing you to discover trends in your scores and track how well your business is performing month-to-month.

Number of Calls per Month:
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On-Site Training

On-Site Training

This on-site training program brings Dead Ringers directly to you. With 6 hours of in-person instruction, it's a great way to bring your staff together. This includes:

  • A program on telephone etiquette—targeted to the new telephone shopper

  • A detailed review of 5 mystery shopper calls

  • A copy of the recorded conversations from your mystery shopped phone calls

  • A Dead Ringer Analysis Report

  • A website review (a detailed web analysis with an eye for marketing and regulatory issues)

  • A competitor analysis (a detailed analysis of one primary competitor, which you can specify)

Add To Cart

*Prices do not include travel expenses.

Mystery shopping for the deathcare profession.

Are you compliant? Is your staff handling calls appropriately? 


Dead Ringers is all about making your business, better. We focus on the two places your families turn to first: the phone and your website. 

Founded in 2015 by two deathcare professionals, Dead Ringers offers mystery phone shopping and mystery web shopping for the deathcare profession. 



Poul is a practicing attorney, a funeral director and an embalmer. He's a well-known speaker in the deathcare profession, teaching faculty for ICCFA and truly knows the business from the ground up.

He is the owner of Lemasters, a deathcare-specialized consulting practice. 



Cole is a creative director, dual-certified Thanatologist and certified crematory operator. She is teaching faculty for ICCFA's cremation arranger program and a regular speaker on death, dying, grief, loss and bereavement. 

Cole is creative director at Doth, a deathcare-specialized design and strategy agency.



Nicole has served the profession for 26 years. Her expertise lies in preneed insurance sales and stellar customer service. She has conducted sales training to hundreds of licensed insurance agents and funeral directors over the years. Years of strategic business consulting and skilled facilitation to the profession gives her a unique perspective of the issues death care faces and what makes it great. These skills will be well utilized as she conducts the on-site training sessions for Dead Ringers.




We're located in Cincinnati, Ohio.



Give us a call with any questions: 844–767–1313



PO Box 42831
Cincinnati, OH 45242



M-F 8am–8pm

Contact Us

Fill out the form below and send us your questions. We'll be in touch shortly!

Name *


What number do you call from?
We own several USA and Canada phone numbers. Our call system allows us to make outgoing calls using any of these numbers, but does not allow incoming calls. This prevents your staff from calling us back and ensures we don't leave a trace!

Who calls?
Our Dead Ringers are fully trained and have a background in deathcare. 

What time do you call?
We call between the hours of 8am and 8pm, generally. You can specify a specific time at checkout.

I have questions, can I call you?
Yes! Give us a call at 844–767-1313 and we'll be happy to answer any questions you may have.